A profile is the first thing most potential clients see when hiring talents, so it’s important that yours stands out from the crowd. A good profile will pique their interest and make them want to contact you for more information about your work, rather than just finding another candidate that’s more similar to the others they’ve seen already. Here are some tips on how to write a freelancer profile that will stand out from the crowd and help you land more clients.
Start with an Introduction: About Yourself
As a freelancer, your profile introduction is one of the most important aspects of your online presence. It’s the first thing potential clients will see when they visit your profile, so it’s important to make a good impression.
You should keep your introduction short and sweet, no more than a few sentences long. Here are some tips on how to write a great freelancer profile introduction:
- Start with your name and a strong headline that tells potential clients what you do and what you’re good at. For example, “I’m John Smith and I’m a Web Developer (PHP / Python).”
- Upload a professional and friendly headshot photo. A good profile picture is part of your brand online and will give a good impression to the clients.
- Give a brief overview of your experience and expertise. For example, “I have 10 years of experience writing for online and print publications.”
- Highlight your most relevant skills. For example, “I specialize in SEO copywriting and have a strong background in social media marketing.”
Watch: How to create freelancer profile on WeWe
Highlight Your Skills and Qualifications
Next is to showcase your skills and qualifications, and to demonstrate why you’re the perfect candidate for the job.
- Include your skills and qualifications, highlighting any languages spoken or software used.
- Add links to your social media profiles, including LinkedIn, Facebook, Instagram and other active links. These will show up as live links on your profile and make it easy for employers to see what you’re up too before contacting you about potential projects or job opportunities.
- Use keyword-rich descriptions of your skills and experience to help you show up in search results.
Include a Call to Action
Including a CTA in your profile is a great way to increase your chances of getting hired, as it shows that you’re proactive and interested in working with clients. Here are some examples of CTA to include in your profile and start connecting with potential clients:
- Do you need help with a project? I’d love to chat!
- Looking for a freelance writer/designer/developer? Feel free to contact me.
- I’m always open to new opportunities. Please don’t hesitate to get in touch.
Some platforms also provide a chat tool to enable the client and freelancer clients easily to collaborate and communicate. In WeWe, a chat tool is provided to make the communication easier for freelancers and clients.
Provide Examples of Your Work
When creating a freelance profile, it is important to provide examples of your work to demonstrate your skills and abilities. There are many ways to do this, but some of the most common include linking to online portfolios, attaching files, or embedding video or audio clips.
No matter how you choose to showcase your work, make sure that you always include your best and most relevant work. This will give potential clients a good idea of what you are capable of and help them decide if you are the right freelancer for the job.
Use SEO Optimization Techniques
One of the best ways to get more clients is to optimize your profile for SEO. By using the right keywords and phrases, you can ensure that your profile comes up higher in search engine results, making it more likely that potential clients will find you.
There are a few different ways to optimize your profile. First, choose a descriptive headline that includes the main keywords you want to target. In your introduction, be sure to mention your skills and experience in relation to the keywords you’re targeting. And finally, use the right keywords throughout your profile, including in your work history and in the tags for your portfolio pieces.
Conclusion
There are a few key things to keep in mind when creating a freelancer profile. First, be sure to highlight your unique skills and experience. Next, showcase your work in a way that is both professional and approachable. Finally, make sure to stay active on the platform and keep your profile up-to-date. By taking the time to create a well-written and keyword-rich profile, you can increase your chances of being found by potential clients.
WeWe is more than a digital services marketplace, it enables freelancer to upload and showcase their portfolios on the platform and attract more clients. To get started, sign up and create your freelancer profile at WeWe today.