Emerging Trends For Business

The world of web development keeps evolving in this fast-paced, dynamic era. An efficient website can significantly impact a business’s traffic and sales volume. However, with 1.13 billion websites worldwide, making one’s website stand out can be challenging.

To remain competitive and reach a wider audience, embracing innovation and delivering engaging and immersive digital experiences is the need of the hour. How do I achieve that? Well, understanding modern web development trends and technologies is the key!

In this article, you will explore the emerging web development trends that every business must be aware of in 2024. Let’s dive in!

10 Web Development Trends for Business

1. No-code and Low-code Tools

Gone are the days when web developers had to spend long hours coding. With the emergence of low-code and no-code tools, developing and launching websites have become more straightforward. These tools save developers’ time and enable businesses to thrive in the competitive landscape. That is why the market size of low-code development platforms was USD 16.3 billion in 2021 and is likely to reach USD 148.5 billion by 2030. With these tools, you can launch your web apps faster on the market and appeal to more users. The drag-and-drop functionalities, pre-built user interfaces, reusable codes, ready-made components, and single-click deployment process speed up the web development. Moreover, identifying and fixing potential bugs becomes simple and easy.

As a result, you can launch flawless applications on the market faster and gain an edge over your competitors. Also, maintaining and updating these apps is relatively more straightforward.

2. Progressive Web Apps (PWAs)

Progressive web apps (PWAs) aren’t new but have recently gained immense popularity. They combine the best of websites and mobile apps to deliver highly optimised user experiences. Renowned companies like Twitter, Starbucks, and Uber leverage PWAs for enhanced user experiences.

With the increase in mobile device usage, the need to revamp web applications for PWAs has become more crucial. Progressive web apps are highly responsive, quick to load, and can function without an internet connection. As a result, delighting the users and winning their trust and loyalty becomes easy for business.

Moreover, PWAs are also beneficial from an SEO point of view. Search engines index PWAs and enable them to appear on the search engine result page.

3. Voice Search Optimization

In this fast-paced era, more and more people prefer voice search instead of typing their queries. Therefore, optimising websites for searching through audio feeds has become essential.

Voice search optimisation involves including specific and relevant keywords people use in voice queries. Websites need to be designed to allow the search engine to identify content relevant to the concern. Adding a conversational style to the content can help search engines stay ahead of the curve.

4. Blockchain in Web Development

In recent times, incidents of cybersecurity attacks have been increasing. As a result, users always have questions about the security of their personal and financial data online.

Therefore, the use of blockchain technology in web development is on the rise. It ensures immutability and transparency and guarantees optimum security of online transactions.

Moreover, blockchain makes changing, hacking, or manipulating information in the system complex so users can rest assured about the safety and security of their sensitive data.

Blockchain in web development helps boost the credibility and trustworthiness of websites. Ultimately, it helps attract more users and enhances their satisfaction rates.

5. VR and AR Technology

The use of augmented reality and virtual reality is transforming the web development landscape significantly. While AR offers an interactive real-world experience to the users, VR provides an immersive and stimulating experience.

VR and AR technologies are ideal for developing eCommerce, educational, architectural, tourism, and gaming websites. They deliver interactive and personalised experiences to users and enhance their online experiences.

6. AI Integration

Customers may want to interact with websites regardless of the time of day. However, business customer support teams aren’t available 24 hours a day and seven days a week to answer users’ queries. That is where the use of AI in web development proves to be a beneficial and acceptable trend.

AI, in the form of chatbots, can help provide instant customer support. Moreover, it can offer personalised content recommendations based on the user’s search history and specific needs. Integrating AI in web development is the key to enhancing website functionality. It not only enhances efficiency but also improves user engagement.

Artificial intelligence also proves to be beneficial for SEO optimisation. Wondering how? It is no surprise that search engine algorithms are evolving at a rapid pace. AI helps businesses quickly adapt to changes and improve their search engine results page rankings.

7. Serverless Architecture

Serverless architecture will become more mainstream in the coming years. It allows the development of web apps without handling infrastructure administration. This means the web developers will only have to create and deploy their code. A cloud service provider will be responsible for setting up the servers on which the apps, storage systems, and databases will function. As a result, when the traffic to headers on your website increases, you do not have to worry.

One of the prominent benefits of leveraging serverless architecture in web development is scalability. You can conveniently scale up or down your web applications based on user demand.

As a result, when the traffic to headers on your website increases, you do not have to worry about infrastructural limitations. It will expand as needed; you just need to pay for the resources you are using.

8. Motion UI

In the modern era, consumers are not just looking for mobile-friendly and faster digital experiences but also interactive ones. That is where Motion UI comes into the big picture.

Motion UI is a front-end framework that allows developers to build fully responsive web apps and use pre-defined motions in a native app setting. This skeleton makes it easier for developers to add elements like bounce, slide, transition, and spin to the websites.

The best part is that motion UI can be added to any part of the website. However, the appropriate places to include it are menus, headers, and footers. With this web development trend, making your web apps more interactive and appealing to visitors becomes easy.

9. Dark Mode

Dark Mode has recently gained popularity and will likely remain so for an extended period. In 2024 and beyond, web apps will offer dark-mode user interfaces to visitors.

The dark-mode websites are easy to access and do not cause much strain on the eyes. Even in low-light conditions, users can read the website’s content without much struggle. Moreover, these websites contribute significantly to lower battery consumption.

In addition to reducing eye strain and saving battery, the dark mode user interface also gives websites a stylish look. Tech giants like Google, Facebook, Reddit, and Twitter have already started leveraging this trend. So, you can expect increasing adoption of dark mode UI in the coming years.

10. Edge Computing

Edge computing is a distributed computing environment where data processing and storage occur at a pre-defined location. The network’s edge is responsible for analysing and processing data in this environment. The core aim is to enhance response time.

However, edge computing offers better security, scalability, and reliability benefits. It also minimises the need for more cloud resources and ensures significant savings. In the ever-evolving world of web development, keeping up with the trends is essential. You must be aware of the prominent and latest web development trends. It is time to embrace them and boost the success of your website.

The trends are never-ending, from AR and VR technology to the implementation of AI and blockchain. Collaborate with the experts, leverage modern trends, and achieve optimum success online.

Harikrishna Kundariya

Harikrishna Kundariya is the Co-founder, Director, & Marketer of eSparkBiz Technologies – an excellent Software Development Company. Also, a notable IoT, ChatBot & Blockchain-savvy Developer. His 12+ years of profound experience enables him to create Digital Innovations for Startups & large Enterprises alike based on futuristic technologies like IoT, Artificial Intelligence, DevOps, and ChatBot. Adopting a modern yet highly flexible leadership approach, he believes in building businesses & lasting bonds with his clients.